Attending a conference almost always means travel. Love it or hate it, the travel experience goes with the territory. As a conference director, one of the best ways to increase the satisfaction level of conference attendees is to provide not only killer content but to also make them feel as though they are a welcomed guest in the host city. An interactive map is a great way to make them feel at home.
Providing resources that help get people acquainted with the host city as quickly as possible is one way to make travel more of a perk than a pain for the attendee. Do a good job playing host in your city and people will want to return year-after-year.
A great way to do this is by providing a resource directory that includes more than a map showing people where the venue is and how to get there. In our “Hosting Conferences and Events” series we are going to walk through various ways you can build a great online resource that shows people around your city without making it a full time job for you or your online content authors. The primary tool we are going to use is the Store Locator Plus® SaaS service. By using the service effectively you can keep costs down while providing easy-to-use interactive maps for your attendees.