Have you ever checked the accuracy of your location marker compared to where it appears on the widely used google maps application? If you do, you may notice that the latitude and longitude and position of your marker is not exactly the same as where it appears in the Google Map.
The exact location marker on your map may be slightly off by a few feet or meters from the actual location shown in the Google Maps App. Both are using Geocoding (the process of converting addresses into geographic coordinates (latitude and longitude), which you can use to place markers on a map, or position the map, so why the difference?
The default map marker design with Store Locator Plus® is to set your map markers to be identical for all locations.
These markers can be customized so they are specific to each location. Or a select few locations can have their own marker while the rest use the standard marker. There is also an option to set the map marker based on the type of location, for example those in the “Service” category use a read marker and the “Sales” category use a yellow marker.