Store Locator Address Accuracy

My Store Locator Plus® was updated this weekend with new software. While we were at it the MySLP servers were upgraded.

Better address accuracy outside the United States

The biggest change to the My Store Locator Plus® software was the implementation of region data handling. The map domain, aka “region” setting under Store Locator Plus | Settings | Map influences the accuracy of the results returned for new location addresses as well as user searches.

Users in countries like Australia or parts of Western Europe should see a notable improvement in the accuracy of locations returned when searching for an address. The map engines, primarily Google, that are used to geocode addresses are more heavily influenced by the region setting in those countries.

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‘Food Near Me’ – Why You Want A Locator On Your Site

A summary of the article Google Searches With ‘Near me’ Surged 34 Times Since 2011 by Search Engine Watch published April 15th, 2015.

Mobile devices have made searching for places near where you are , with your phone, a popular service. You are out there in the real world and want to know what is near you at that very moment in time. A recent article we published shows the searches for restaurants using this technology is one of the most common searches in America.

This article from Spring 2015 delves in deeper into this subject. Here are the highlights.