Secure Geocoding Comes To WordPress

The Store Locator Plus® WordPress plugin gets an upgrade to the geocoding process that the MySLP SaaS service users have been enjoying for the past month.    With the release of 5.0 version of the Store Locator Plus® plugin for WordPress, all geocoding requests including those coming from the JavaScript embedded map are now routed through the web server to Google.

Security Through Anonymity

Prior to Store Locator Plus® 5, every time a user visited your map page and typed in an address to be searched — typically the zip code for their town or their home address, this request was sent directly to Google.    That means Google now has all kinds of great information they are going to store about your site visitors.  They know that the user visited your site, when they visited, that they were looking at your location map, and the address where they were looking for your shop.

‘Food Near Me’ – Why You Want A Locator On Your Site

A summary of the article Google Searches With ‘Near me’ Surged 34 Times Since 2011 by Search Engine Watch published April 15th, 2015.

Mobile devices have made searching for places near where you are , with your phone, a popular service. You are out there in the real world and want to know what is near you at that very moment in time. A recent article we published shows the searches for restaurants using this technology is one of the most common searches in America.

This article from Spring 2015 delves in deeper into this subject. Here are the highlights.